“We could always just sell pizza,” Kevin Kearney
Philip Leif Bjerknes
is an entrepreneur and consultant who specializes in helping luxury firms leverage brand equity to generate revenue online. Recently I've worked with Nike,
Prada, Gucci, and Miu Miu, amongst others. Currently I am a partner and Director of Digital at All Day Everyday.
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All Day Everyday. Literally.
Exit Strategy
When VCs stop touting exits as evidence of successes in their portfolios, you’ll stop seeing entrepreneurs with “exit” slides. So I’ll buy the “exits aren’t important” rationale when I see even one term sheet that creates incentives for long-term profit-sharing over a sale or IPO. (I’ve also never been through a full due diligence cycle where the investor didn’t ask the entrepreneur—even informally—about acquisition possibilities.)
“Saturn is now in Libra, and is directing his gaze on September-born Libra and those with early degrees of Libra rising. Although those Libras will feel the changes toward a more stable, secure life that Saturn is known to bring, all Libras will notice that life has taken on a serious tone. Saturn will get you ready to build a firm foundation for the future, and although it will require a bit of hard work and concentration, later you will be very proud of what you created in the period of late 2009 to late 2012. By the end of Saturn’s visit in 2012, you will have made your life your own, reflected in the long-term goals you committed to during Saturn’s three-year visit to your sign. Your new endeavor will have many new elements to it that you’ll have to learn and master, but there will be elders nearby to help you do just that. After this period is done, you will emerge stronger and more mature, and others will treat you with more respect. You will move into a new life phase, so this is all very exciting.”
— Libra : AstrologyZone’s November Horoscope : Astrology Zone
Lance Reps BridgeRunners
Lance set up a last minute halloween run this morning via twitter, so I was told to whip up a shirt graphic with the slogan “Not Scared.” We threw that shit onto some Nike dry fits and BAM, now Lance himself is rockin it. Keep beastin Lance.
“It’s not a gamble in this case,” he said. “VW is the first to do this and that’s PR value. If this had been the third car giveaway through an app, maybe not. Because this is novel, [VW is] going to generate considerably more press and that will drive downloads.”
— Volkswagen to Rely Solely on IPhone App for GTI Launch - Advertising Age - News
“In 1980 most of all advertising was disseminated by the advertisers themselves; today a good part of that advertising is being disseminated by users,” said Richard Cleland, assistant director- division of advertising practices at the FTC.”
— FTC Regulates Social-Media Endorsements, Blogger Payola - Advertising Age - Digital
“They should’ve called this line Donatella Mehrsaci. Georgio Mehrmani. The United Colors of Mehnetton. Abercrombie and Meh. Forever Meh. Mehniqlo. TopMeh. Mehccia Prada. Meh Sport. Tommy Mehfinger. Etc.”
— I Am Slightly Underwhelmed By Lindsay Lohan’s Paris Fashion Week Debut - Lindsay Lohan - Gawker
Current status: http://bit.ly/fAfJN
“So the myth returns. Just months after the election and the humiliation, everyone is again convinced that Limbaugh, Beck, Hannity and the rest possess real power. And the saddest thing is that even Republican politicians come to believe it. They mistake media for reality. They pre-emptively surrender to armies that don’t exist.”
