Philip Leif Bjerknes
is an entrepreneur and consultant who specializes in helping luxury firms leverage brand equity to generate revenue online. Recently I've worked with Vivienne Tam,
Prada, Gucci, and Miu Miu, amongst others.
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“You kids might be smarter than everyone thought. Well, if not smarter, at least fickle in the right ways.”
— Gawker - The Youngs Will Destroy the Hills They Created - Mtv
“Unlike its rivals, The Economist has been unaffected by the explosion of digital media; if anything, the digital revolution has cemented its relevance. The Economist has become an arbiter of right-thinking opinion (free-market right-center, if you want to be technical about it; with a dose of left-center social progressivism) at a time when arbiters in general are in ill favor. It is a general-interest magazine for an ever-increasing audience, the self-styled global elite, at a time when general-interest anything is having a hard time interesting anybody. And it sells more than 75,000 copies a week on U.S. newsstands for $6.99 (!) at a time when we’re told information wants to be free and newsstands are disappearing.”
— The Newsweekly’s Last Stand - The Atlantic (July/August 2009)
“Executives close to the situation explain that “Mr. Arnault appears to have forgotten to carry the 1” in an extensive long division equation used to calculate the LVMH annual budget. “Our predicament is quite serious,” said Arnault, sipping cognac at a press conference held yesterday afternoon.”
— WWWWD
“Isaia ceo Giovanni Mannucci added: “If you need to adjust to current market conditions, it means you did not have a strategy in the first place. You prepare for times like this all the time and if you are not prepared, it might be too late.”
— Pitti Preview: European Men’s Vendors See Glimmers of Hope - WWD.com
