Philip Leif Bjerknes

is an entrepreneur and consultant who specializes in helping luxury firms leverage brand equity to generate revenue online. Recently I've worked with La Perla, Donna Karan, Nike, and Prada, amongst others. Currently I am a partner and Director of Digital at All Day Everyday.

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“Unlike its rivals, The Economist has been unaffected by the explosion of digital media; if anything, the digital revolution has cemented its relevance. The Economist has become an arbiter of right-thinking opinion (free-market right-center, if you want to be technical about it; with a dose of left-center social progressivism) at a time when arbiters in general are in ill favor. It is a general-interest magazine for an ever-increasing audience, the self-styled global elite, at a time when general-interest anything is having a hard time interesting anybody. And it sells more than 75,000 copies a week on U.S. newsstands for $6.99 (!) at a time when we’re told information wants to be free and newsstands are disappearing.”

The Newsweekly’s Last Stand - The Atlantic (July/August 2009)

8 months ago