“But our product is ideas and they cannot (and must not) be commoditized. Unlike other industries, it is hard for us to meaningfully reduce the cost of production without reducing our most precious asset — people. By reducing people, we actually reduce our ability to deliver on what our clients expect and need: effective creative marketing solutions that help them achieve their branding or sales objectives.”
— Advertising: ‘Value’ Does Not Mean What You Think It Means - Small Agency Diary - Advertising Age
