is an entrepreneur and consultant who specializes in helping luxury firms leverage brand equity to generate revenue online. Recently I've worked with La Perla, Donna Karan, Nike, and
Prada, amongst others. Currently I am a partner and Director of Digital at All Day Everyday.
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“In 1980 most of all advertising was disseminated by the advertisers themselves; today a good part of that advertising is being disseminated by users,” said Richard Cleland, assistant director- division of advertising practices at the FTC.”
— FTC Regulates Social-Media Endorsements, Blogger Payola - Advertising Age - Digital
