is an entrepreneur and consultant who specializes in helping luxury firms leverage brand equity to generate revenue online. Recently I've worked with La Perla, Donna Karan, Nike, and
Prada, amongst others. Currently I am a partner and Director of Digital at All Day Everyday.
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“It’s not a gamble in this case,” he said. “VW is the first to do this and that’s PR value. If this had been the third car giveaway through an app, maybe not. Because this is novel, [VW is] going to generate considerably more press and that will drive downloads.”
— Volkswagen to Rely Solely on IPhone App for GTI Launch - Advertising Age - News
