“Frame for frame, ‘Tag’ is probably the most exciting ad ever made. It had the drama of the chase scene in The French Connection. It won the admiration of the industry and a Cannes Lion Grand Prix.” An excerpt from anthropologist-economist Grant McCracken’s new book, Chief Culture Officer, is about ad exec Dan Wieden, who coined the slogan “Just Do It” for Nike in 1998, and directed the “Tag” commercial three years later. (via Grant McCracken on Nike | The Awl)
Philip Leif Bjerknes
is an entrepreneur and consultant who specializes in helping luxury firms leverage brand equity to generate revenue online. Recently I've worked with La Perla, Donna Karan, Nike, and
Prada, amongst others. Currently I am a partner and Director of Digital at All Day Everyday.
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