“Frame for frame, ‘Tag’ is probably the most exciting ad ever made. It had the drama of the chase scene in The French Connection. It won the admiration of the industry and a Cannes Lion Grand Prix.” An excerpt from anthropologist-economist Grant McCracken’s new book, Chief Culture Officer, is about ad exec Dan Wieden, who coined the slogan “Just Do It” for Nike in 1998, and directed the “Tag” commercial three years later. (via Grant McCracken on Nike | The Awl)
“Frame for frame, ‘Tag’ is probably the most exciting ad ever made. It had the drama of the chase scene in The French Connection. It won the admiration of the industry and a Cannes Lion Grand Prix.” An excerpt from anthropologist-economist Grant McCracken’s new book, Chief Culture Officer, is about ad exec Dan Wieden, who coined the slogan “Just Do It” for Nike in 1998, and directed the “Tag” commercial three years later. (via Grant McCracken on Nike | The Awl)
Posted 9 months ago
