Philip Leif Bjerknes

is an entrepreneur and consultant who specializes in helping luxury firms leverage brand equity to generate revenue online. Recently I've worked with La Perla, Donna Karan, Nike, and Prada, amongst others. Currently I am a partner and Director of Digital at All Day Everyday.

RSS feed / Archive / IM / Email / Twitter

If you think of the architects that we love the most, the ones that have really affected us, they didn’t simply build what they were asked to build – they built something that was surprisingly better than what they were asked for. They changed the desire. The good architect is the one who makes you realize that your desires could be more adventurous, and then who satisfies those new desires in ways that are very, very positive. That – that – is a really important social mission. If you say that the traditional architect monumentalizes existing desires, that doesn’t sound like such a hot mission anymore. (via BLDGBLOG: Architectural Weaponry: An Interview with Mark Wigley)

If you think of the architects that we love the most, the ones that have really affected us, they didn’t simply build what they were asked to build – they built something that was surprisingly better than what they were asked for. They changed the desire. The good architect is the one who makes you realize that your desires could be more adventurous, and then who satisfies those new desires in ways that are very, very positive. That – that – is a really important social mission. If you say that the traditional architect monumentalizes existing desires, that doesn’t sound like such a hot mission anymore. (via BLDGBLOG: Architectural Weaponry: An Interview with Mark Wigley)

1 month ago