Philip Leif Bjerknes

is an entrepreneur and consultant who specializes in helping luxury firms leverage brand equity to generate revenue online. Recently I've worked with La Perla, Donna Karan, Nike, and Prada, amongst others. Currently I am a partner and Director of Digital at All Day Everyday.

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“One funeral, one man being choked and one gym rat being impaled in the neck by a Doritos hurled by a snack-chip-obsessed martial artist. Three “winners” proving once again that what consumers generate in their ads is mainly vulgar and trite.”

WWJD? He’d Skip Most of This Year’s Super Bowl Ads - Advertising Age - Special Report: Super Bowl 2010

1 month ago